What makes us unique is that Choice is an IICRC (Institute of Inspection, Cleaning and Restoration) certified company and a member of the ARCCA (Australian Restorers and Carpet Cleaning Association) to ensure that you receive the most advanced, expert carpet and upholstery cleaning service available. Our technicians take regular training to be certified and the best that they can be.
The purchase of carpets and furniture in your home is one of the largest investments you will make. Another large investment is your vehicle. Taking care of these investments takes regular maintenance, cleaning, and knowledge. Whether it's the result of a fire or flood, or its regular cleaning, Choice have the knowledge to care for your carpets and upholstery - and we guarantee our workmanship 100%. When we clean the interior seats and carpets in your vehicle and we come to you at your home or office.
Choice gives attentive customer service and is always available to answer questions about stains, odours, and carpet protection. And our truck-powered steam cleaning equipment is the most effective carpet cleaning method available. Day after day, dirt and other particles are ground into your carpet, causing its appearance to deteriorate. Regularly cleaned carpets last longer and prevent unnecessary wear. NO ONE cleans carpets better than Choice Carpet and Upholstery Cleaning.

Vacuuming is not enough
- it can’t reach the dirt and grime trapped deep down in your carpet. Only steam cleaning reaches the ground-in dirt to brighten and renew colours for a more thorough cleaning. We recommend that you clean your carpets at least once a year.
We don't just clean carpets; our technicians are also experts in cleaning upholstery. We know the right cleaning methods for a particular fibre or fabric. Our steam-powered equipment will clean almost any sofa, chair or other piece of upholstered furniture.

About the director

Carl began in the carpet cleaning business as a casual cleaner in the late 80s. Showing an aptitude for both cleaning and customer relations by 1991 he became a full time carpet cleaning technician at a small firm. Recognition for quality service came soon after and he was approached by one of Sydney’s largest cleaning companies, renowned for work quality and customer service, to join their team. This allowed Carl to expand his skill set further and by 1992 he was the leading technician setting new carpet cleaning records in the company.
In 1994 he added Carpet and Upholstery IICRC certification to his field knowledge and in March 1995 started a budget cleaning solution business. This ran into a few problems and business inexperience saw him giving customers a quality clean without maintaining profitability.
In September 1997 drawing on his now substantial business and cleaning experience Choice Carpet Cleaning was formed to provide a superior cleaning method at a reasonable price.








Choice took off very well and has continued to grow.
In 2003 Choice Carpet Cleaning expanded interstate into Adelaide and slowly but surely secured itself a strong position in the Adelaide market with a cleaning method hardly ever seen before in the area. Sophisticated equipment, products and great service once won over a substantial market share and the company was well established there by 2006.
In 2008 Choice Carpet Cleaning is aiming expand further into other Australian Capital Cities – not by merely selling off Carpet and Upholstery Cleaning franchises, but by ensuring that only the best equipped and most skilled in all aspects of the trade people technicians spearhead the expansion.
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